Order the Fresh Trends 2015 Full Data Report

Fresh Trends is The Packer’s annual study of produce consumption trends by commodity that presents consumers’ attitudes about fruits and vegetables.

Since 1983, The Packer has sponsored dozens of major consumer studies to track trends in the purchases and consumption of fresh produce. These studies have documented the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward various produce industry issues. Fresh Trends represents the only ongoing consumer research study that is available to the entire industry.

Get a Sneak Peek

View the Table of Contents and a Sample Report for the 2015 edition by clicking the links below:


Order an electronic version of the full data report today for ONLY $600!

Get the data used to create the Fresh Trends analysis and draw your own conclusions about the commodities most important to you. You’ll receive over 300 tables detailing how consumers responded to survey questions, and also receive in-depth information regarding demographics, purchasing habits and their views on organics.


Fresh Trends 2015 magazine

Fresh Trends, the The Packer’s annual study of produce consumption trends, presents consumer attitudes about fresh fruits and vegetables.

Published March 15, the Fresh Trends 2015 magazine features articles highlighting the major findings of our consumer research, as well as a breakdown of the results by commodity, and more.

Order your copy for $50.


To order the data report, Fresh Trends magazine, or to obtain more information email Larry Druth at ldruth@vancepublishing.com or call 847-634-7870 or 800-621-2845.