ANAHEIM, Calif. — Los Angeles-based World Variety Produce Inc., which markets under the Melissa’s brand, took advantage of its annual Produce Trends and New Products presentation at the Produce Marketing Association’s Fresh Summit to unveil its newest product offerings and reveal the topic of its next self-published book.
Attendees were primarily food bloggers and members of the consumer press.
Convenience will continue to be a factor with the products the industry develops and with the produce offerings consumers seek, said Robert Schueller, director of public relations.
That’s why many of the company’s product introductions are for value-added items, including:
Ready-to-eat French country-style red beets that are quartered, peeled, steamed and laced with shallots, herbs and balsamic vinaigrettes;
Hatch chili salsa, a 12-ounce jarred product;
Steamed and peeled organic baby red beets that are grown in France and sold in 8-ounce vacuum-sealed packages;
Steamed artichoke hearts that are ready to eat and have a shelf life of more than one month; and
Clean Snax, a new line of healthful treats that come in almond, pumpkin, coconut and cranberry flavors. Finally, Schueller said that of the company’s 1,200 produce items, the Dutch yellow potato — or DYP — is its most popular offering.
Melissa’s has decided that the tubers will be the subject of the company’s newest cookbook, which will be titled “Melissa’s DYP: The Perfect Everyday Potatoes.”
It’s scheduled to be released in November.