(UPDATED COVERAGE, Nov. 10) A Los Angeles seventh grader’s good health-themed video won for the youngster tickets to the premiere of Dreamworks Animation’s new 3-D motion picture, “Puss in Boots.”
The video contest, co-sponsored by Avocados from Mexico and the White Memorial Medical Center in East Los Angeles, was part of HELP, the Healthy Eating & Lifestyle Program that teaches Los Angeles area children at risk of developing diabetes the benefits of a well-balanced diet and regular exercise.
“Kids are definitely a focus,” Mairim Martinez, spokeswoman for Avocados from Mexico, said of the grower group’s health awareness strategies.
This is the second year that Avocados from Mexico has worked with the medical center’s HELP program, Martinez said, but not at the expense of other parts of the country.
“When opportunities do arise, they are considered wherever they may be,” she said.
Support for HELP from Mexican grower-shippers has helped double the program’s number of classes and provided grocery store field trips to teach children how to read labels on food items and where they may find healthier options in stores, Martinez said.
Avocados from Mexico also has launched a multi-pronged promotion with Dreamworks Animation and its “Puss in Boots” movie. For retailers nationwide, the grower group is offering a “Buy three Avocados from Mexico” promotion where shoppers can receive a free Puss in Boots book, Martinez said. A related promotion is a Facebook Puss in Boots sweepstakes with prizes up to $2,500.
Complete promotion details are available at www.avocadosfrommexico.com.