AMC Direct Inc., is planning a makeover of its branding.

AMC Direct updating brand, websiteThe Swedesboro, N.J.-based fresh produce importer is working with a marketing agency to update its image.

In collaboration with its sister companies, AMC Canada in Toronto and Fresno, Calif.-based grape grower-shipper Fazio Marketing Inc., AMC Direct plans a new website, new company logos and new marketing material.

The website plans to feature information on all three North American AMC companies owned by the Spain-based AMC Group.

The site will allow visitors to learn more about the group’s history, grower relationships, citrus and grape varieties and more, according to a news release.

“Our updated brand assets reflect our commitment to offer our customers industry leading quality, service and value”, Casey Kio, AMC Direct’s sales and marketing manager, said in the release. “Our company is devoted to offering … solutions from plant breeding to merchandising and our new website and collateral will better communicate that story.”

Working with Irving, Texas-based DMA Solutions Inc., AMC plans to institute the changes just before the Produce Marketing Association’s Oct. 18-20 Fresh Summit 2013 expo in New Orleans.