Alliance Rubber Co., American rubber band manufacturer, which includes making rubber bands used on fresh produce items, has upgraded its website.

The goals Alliance had for the website were to make it faster, easier to navigate and easier for the company to manage and update, according to a news release. The home page features a new, cleaner layout and a consistent site-wide navigation system. It is now available on more Web browsers and devises, including mobile phones and tablets.

“We’re proud to invite distributors and everyday users of our products to visit the new site, which we believe tells our story more accurately, conversationally and personally,” Jason Risner, strategic marketing manager, said in the release. “New technology will also help us update words, pictures and videos quickly and often, so it remains fresh.”