Bakersfield, Calif.-based Atlas Produce and Distribution Inc. expects excellent quality in its date crop this season, which will see the introduction of new pitted date products.

Harvest should start in late August, according to a company news release.

“It is shaping up to be a phenomenal crop,” Robert Dobrzanski, Atlas’s president, said in the release. ”The hot weather is perfect for large, high quality medjool dates.”

Volumes of the company’s Caramel Naturel-branded dates were up 35% last season. New this season in the Caramel Naturel line will be pitted medjools and deglet noor dates.