Joe Barsi
Joe Barsi

Joe Barsi is leaving California Giant to become president of Tradin Organic Agriculture U.S.A.

Barsi said he will transition out of his responsibilities as vice president of business development for Watsonville-based California Giant Berry Farms through the end of the year. He said he will start with Santa Cruz, Calif.-based Tradin Organic in January.

Barsi said Tradin Organic isn’t involved in fresh fruits and vegetables but is engaged in sourcing and selling raw materials — including processed fruits and vegetables — around the world.