In college football, the Famous Idaho Potato Bowl will pit the Air Force Academy against Western Michigan University Dec. 20 at Albertsons Stadium in Boise, Idaho.
Recognitions of the sponsor, the Idaho Potato Commission, will include logos on the field; permanent signage; nine television and radio ads; print ads; game tickets and passes; and a 30-second welcome message before kickoff by commission president and chief executive officer Frank Muir.
“More people purchase Idaho potatoes in November and December than any other time of year,” Muir said in a news release.
The Famous Idaho Potato Bowl is one of 11 postseason games owned and operated by ESPN Events. ESPN television and radio broadcasts start at 3:45 p.m. Mountain. Western Michigan enters the game 8-4; Air Force is 9-3.
As in prior years, the Great Big Idaho Potato Truck will be in the stadium parking lot for pre-game festivities. The 6-ton potato recently finished its third cross-country tour. The truck is a sponsor of the American Heart Association’s Go Red for Women movement. Potatoes have a heart-healthy certification from the organization.
The truck will help raise funds for Boise’s American Heart Association chapter by collecting signatures — with a $1 donation per signature, up to $500.
The Idaho Grower Shippers Association will donate three potatoes to the Idaho Food Bank’s Eastern Idaho branch for each fan who attends the game. Last year about 42,000 pounds were donated.
RODS Racing, a nonprofit that helps fund housing for orphaned children with Down syndrome, will be honored. Muir is scheduled to present Brady Murray, its founder, with a check for $25,000, representing a donation the commission made earlier this year.