BrightFarms Inc. added Sal Rincione as vice president of greenhouse development.

Rincione will help BrightFarms expand its greenhouse operations.

Rincione comes to BrightFarms with 18 years of experience in franchising, operations, construction management and real estate development. In his last position, Rincione was in charge of franchise brand development, real estate selection and construction for 400 Red Mango USA, Smoothie Factory and Red Brick Pizza concept restaurants in North and South America.

“With Sal’s leadership, BrightFarms will build the infrastructure needed to meet the rising demand for local produce in U.S. supermarkets,” BrightFarms CEO Paul Lightfoot said in a news release. “His track record of building facilities on time, and under budget, will enable us to scale up our greenhouses quickly and effectively.”

“I am very excited to join the BrightFarms team and disrupt the food supply chain by making locally grown food available on a national scale,” Rincione said in the release.