The California Department of Food and Agriculture designed specialty license plates that promote California agriculture.

California Giant Berry Farms purchased plates for all company owned vehicles, and they are encouraging others in the industry to support the program as well.

The funds benefit the Future Farmers of America Foundation.

California Giant Berry Farm’s president and chief executive officer, Bill Moncovich, was the first at the company to represent with the new plate, according to a news release.

Reserve a plate by visiting