Chelsea Hightower, professional dancer from the hit show “Dancing with the Stars,” will introduce the new SweeTango apples at the Fowler Farms booth #1429 at the Produce Marketing Association
Fresh Summit. Hightower is scheduled to be at the booth from noon to 4 p.m. on Oct. 16.

Harvested early in the growing season, SweeTango apples are a cross between Honeycrisp and Zestar varieties, according to a news release. As an early-season apple, SweeTango was introduced in limited quantities in 2009 and now has more than three times the amount of apples available than in 2010.

Hightower’s appearance plays off the “tango” element in the name SweeTango, which was inspired by the flavors produced by the apple, according to a news release.

Wolcott, N.Y.-based Fowler Farms partnered with Next Big Thing, A Growers’ Cooperative to grow and market the new apple.