A smartphone app from Produce Pro Software is scheduled to be unveiled at the Produce Marketing Association’s Fresh Summit in Atlanta.

Dubbed “Checkout App,” the new software will allow produce companies’ customers to place orders from their smartphones. The mobile app is compatible with iOS and Android devices, according to a news release from Produce Pro.

When a produce company buys the application, a customized version is created with an image that is branded for that company. The customized app is then made available in the Android Market and Apple App Store where the produce company’s customers can download it.

Produce Pro president Dave Donat said in the news release that produce companies will be able to use the app to market their businesses, increase orders and provide better customer service.

The app will communicate with the Produce Pro system to update products, special offers, pricing and delivery dates. Customers will be able to view product profiles showing commonly ordered products, which should make ordering easier. Users will also have the option to view a produce company’s entire product line using search functions.

The app will be demonstrated at booth 4253 at the PMA Fresh Summit. Demonstrations are also available at http://www.producepro.com.