Chiquita Brands International, Cincinnati, has made an agreement to supply its products to some Walt Disney World Resort retail points.
It plans to supply its products, including its Fresh Express line, to Walt Disney World in Lake Buena Vista, Fla., and the Disney Cruise Line, according to a news release.
Chiquita and Fresh Express products will get brand exclusivity within their respective categories.
The agreement is part of its expansion into distribution beyond traditional channels and an opportunity to educate consumers about the benefits of proper nutrition.
With the agreement, Chiquita will sponsor the “Crush ‘n’ Gusher” at Typhoon Lagoon, themed around a tropical fruit processing center, and “Living with the Land,” an attraction where the two companies will teach guests about nutrition.
Chiquita also plans to participate in the “runDisney” marathon series.