Chiquita Brands International Inc. has named a new senior vice president and chief financial officer.

Rick Frier will be responsible for all aspects of the company’s financial operations worldwide, according to a news release from Charlotte, N.C.-based Chiquita.

Frier succeeds Brian Kocher, who becomes the company’s chief operating officer.

“Rick has a strong finance and operational background, and a proven track record of success across a variety of industries,” Ed Lonergan, Chiquita’s president and chief executive officer, said in the release. “His experience in leading organizations through turnaround situations, and his demonstrated leadership skills, are well suited to help Chiquita implement its refocused strategic direction.”

Frier, who has 30 years of experience in finance and operations, worked as director, executive vice president and chief financial officer of Catalina Marketing Corp., a global leader in consumer precision marketing, before joining Chiquita.

Before Catalina, he was the director, chief financial officer and chief operating officer of Mattress Discounters Inc.

“I’m delighted to join the Chiquita team. It’s a fantastic brand with a great team and tremendous potential,” Frier said in the release. “I am excited about adding my skills and expertise to help Chiquita execute its strategic vision and grow shareholder value.”