Rochelle Welsh is a new sales assistant at Church Bros. LLC.

Welsh started work Sept. 8 and is based at the company’s Salinas, Calif., office.

She reports to Jeff Church and assists with account management and customer service, said Ernst Van Eeghen, director of marketing and product development.

Welsh’s addition is part of an expansion of sales staff, Van Eeghen said. She’s a recent graduate of Claremont McKenna College.

Jeff Church manages the inside sales group at Church Bros.