Dallas-based Combs Produce has added a locally-grown line.

JC’s Local will officially launch May 1 at the Washington, D.C.-based United Fresh Produce Association’s annual convention in Dallas, according to a Combs news release.

Named for the company’s founder, J.C. Combs, JC’s Local will provide foodservice and retail customers with locally-grown tomatoes and other fresh fruits and vegetables.

In support of the new program, Combs will supply customers with planning tools including merchandising calendars and menu options for locally-grown produce.