La Mirada, Calif.-based Fresh Produce & Floral Council raised $26,000 for charity at its December membership luncheon.
The funds benefit the Orange County Food Bank and the Navy-Marine Corps Relief Society. The Dec. 7 luncheon in Cerritos, Calif., featured live and silent auctions of donated items, according to a news release.
Attendees also brought donations of toys and food.
The live auction was run by Marty Craner of B&C Fresh Sales and Bill Laliberte of WJL Distributors. Representatives of retail stores also took the stage to auction off items.
Participating retailers included Alfonso Cano, Northgate Markets; Mark Carroll, Gelson’s/Mayfair Markets; Dan Le La Rosa, Ralphs Grocery Co.; Kent Kuwata, Smart & Final; Liane Mast, Stater Bros. Markets; Jeff Schroeder, Unified Grocers; Roger Schroeder, Stater Bros. Markets; and Todd Smith, K.V. Mart.
“I am consistently impressed and humbled by the incredible generosity of our members,” council president Carissa Mace said in the release. “Thanks to their donations and generous bids, needy families in our communities and our military will have happier holidays.”