Curry & Co., Brooks, Ore., recently introduced new packaging with its redesigned logo.

Curry & Co. releases new packaging designThe new graphics have a hand-illustrated logo with a large red barn, according to a news release.

“We wanted something bright, bold and colorful that clearly said ‘farm,’” Matt Curry, company president, said in the release. “Our aim was packaging that gets noticed, is functional for displays and connects the consumer to the grower. What consumer doesn’t feel produce starts with an image as iconic as a red barn?”

The new packaging is now available and matching bins and bags are in the final stages of production, according to the release.