Dan’l Mackey Almy, president and CEO at DMA Solutions Inc., Irving, Texas, is scheduled to speak about digital marketing strategies for fresh produce companies at the Produce Marketing Association’s Fresh Connections: Mexico. The event is May 15-16 in Queretaro, Mexico.

Mackey Almy plans to speak about the importance of using digital marketing tactics in the produce industry to reach consumers and increase consumption of fresh fruits and vegetables. The possibilities that social media and the Internet present is part of the presentation.

“We have been listening to industry professionals share their struggles with marketing their products in the ever-changing digital space,” said Mackey Almy, in a news release. “The internet and social media are consistently areas where fresh produce marketers feel like they could be doing more, but they aren’t sure how to integrate it into their marketing plans. We’re here to help them grasp the possibilities and take steps to put an action plan into place.”