Del Monte Fresh Produce Inc. has inked a sponsorship deal with the Miami Heat NBA basketball team.

Under the terms of the deal, Coral Gables, Fla.-based Del Monte Fresh will be the “Official Fresh Fruit of the Miami Heat” for the next three years, according to a company news release.

Del Monte Fresh and the Heat will collaborate on advertising and promotional programs, support the Heat’s Season of Giving and other community outreach events and participate in the Miami Heat Family Festival and the Heat Back to School Event.

In addition, as the official sponsor of the Heat’s “Fresh Fan Poll,” Del Monte Fresh will sponsor a six-week promotion on the Heat’s Facebook page to encourage healthful living.