Del Monte Fresh Produce, Coral Gables, Fla., is using a sneaker giveaway on Facebook to promote an active lifestyle.

The 500 Sneaker March promotion runs through the month of March. Del Monte will donate $75 Foot Locker gift cards to 500 randomly selected Facebook visitors. Each week in March, 125 winners will be chosen.

“We’re excited to launch this promotion and offer consumers the possibility to win a brand new pair of sneakers,” Dennis Christou, vice president of marketing, said in a news release.

In addition to the giveaway, all contest entrants will be encouraged to sign a pledge to exercise thirty minutes three times a week and fill half their plate with fruits and vegetables, following U.S. Department of Agriculture recommendations.