Children will be donning banana costumes this Halloween through a Del Monte Fresh Produce promotion designed to promote produce consumption.
Coral Gables, Fla.-based Del Monte Fresh launched a Facebook promotion that awards 200 banana costumes. Winners will be chosen randomly. according to a release. The company plans to ask winners to share photos of themselves in banana costumes by e-mailing the company at email@example.com.
“This promotion is about connecting with our fans in a fun and contemporary way, while at the same time, promoting healthy lifestyles,” Dennis Christou, vice president of marketing, said in the release.
“We are a banana company and the banana costume has become an integral part of our company’s communication tools,” he said in the release. “People dressed as Del Monte bananas can be seen at concerts and community and sports events. So, we want to share our iconic costume with our fans, and what better timing than Halloween.”
The company plans more social media promotions, according to the release.