The California Walnut Board and the California Walnut Commission have appointed Edelman, Chicago, Ill., as public relations and social agency of record for the U.S. starting Sept. 1.

Edelman represents California walnut duoEdelman will assist the board and commission with implementing an integrated communications campaign for consumer public relations, health professional engagement, social media counsel and community management.

“The strength of the Edelman network coupled with the team’s creativity and ability to understand our industry showed they could help us expand our presence across the country,” Dennis Balint, executive director, California Walnut Board and chief executive officer, California Walnut Commission, said in the release.

“We couldn’t be more excited to deliver our spirit of public engagement at a time when the market demands healthier, tastier options for everyone,” Richard Edelman, president and chief executive officer of Edelman, said in the release.