(UPDATED COVERAGE, Jan. 10) Bruce Knobeloch, former president of River Ranch Fresh Foods, has been named senior vice president of business development at Santa Maria, Calif.-based Azzule Systems.

It’s a new position at Azzule, a data management company. Ken Adams succeeded him as president of Salinas, Calif.-based River Ranch in July.

Knobeloch led River Ranch from August 2010, when Taylor Fresh Foods acquired the company. From 2002 on he’d held roles there as chief operating officer and vice president of marketing.

Adams came to the River Ranch position from Taylor Farms.

At Azzule Systems Knobeloch will have responsibility for supply chain offerings to the fresh foods industry, including fresh produce, according to a news release.

“Their mission of providing simple solutions to complex issues in the food supply chain directly applies to the immediate and long-term needs of the fresh produce industry,” he said in the release.

“Bruce’s considerable experience working on both sides of the supply chain offers our team of developers, analysts, and food safety specialists a perspective of the fresh produce industry only gained after over three decades of focused attention,” Nadia Pasco, chief executive officer of Azzule Systems, said in the release.

Knobeloch has 35-plus years of experience in fresh produce and retail grocery. Past roles include chief operating officer and senior vice president of sales and marketing at Apio Inc.; and vice president of retail sales for

He spent 26 years at Schnuck Markets in St. Louis, ending with a 10-year stint as director of produce and floral. Knobeloch has been a board member at United Fresh Produce Association, the Produce Marketing Association and the Alliance for Food & Farming.

His role as River Ranch president marked a return to the company after a January 2009 layoff, when the company cut 2% of its workforce in a recession-related move.

In 1999, he was named Retailer of the Year by Produce Merchandising, since renamed Produce Retailer magazine. In the same year The Packer named him Produce Marketer of the Year.