The Castellini Co. is expanding its reach into the southeast with the acquisition of Atlanta-based General Produce Inc.

General Produce will continue operating as it is now, with its name and brand. Executive vice president and general manager Randy Lineberger will stay at the helm of the Atlanta operation, according to Castellini spokeswoman Libby Korosec.

Castellini’s headquarters in Cincinnati will continue to anchor its distribution system, which offers a full line of fresh fruits and vegetables, organics, fresh-cut processing, tomato repacking and transportation services for customers.

General Produce has a similar distribution network across the Southeast and all aspects of that network and the company’s products and services will continue, Korosec said.

Castellini’s president and CEO Bill Schuler said in a news release that buying General Produce is part of Castellini’s growth strategy.

General Produce brand continues under Castellini“General Produce has a stellar reputation for customer service and is a top tier perishable distribution operation,” Schuler said in the release. “This acquisition allows us to better serve our current customers and continues our growth strategy by opening up new markets.”

Lineberger said in the release that Hiram Folds, who founded General Produce, worked to build the company with the help of his son and daughter, Calvin and Jeannie, leading by example. Hiram Folds died in January.