Giumarra Wenatchee has named Gene Loudon to manage sales accounts and implement an apple and kiwifruit program for North American clients.

Loudon comes to the Wenatchee, Wash.-based division of the Giumarra Cos. from Crunch Pak, where he was director of new business development. Prior to that, he spent more than 12 years at Dovex Marketing as organic sales manager and director of marketing.

The division recently expanded pear operations in the Pacific Northwest to include d’anjou, bosc, comice and Taylor’s gold varieties. Giumarra Wenatchee also markets apples, pears, and citrus grown in the southern hemisphere and U.S., plus kiwifruit from New Zealand, Chile, Italy and California.

“Our recent domestic growth has helped fortify our position as a 12-month supplier of high-quality apples and pears,” Jason Bushong, sales manager, said in a news release.

Loudon’s background includes work with conventional, organic and sliced apples.