The Giumarra Cos. has hired James Paul as part of its West Coast avocado and asparagus sales staff.

Paul will focus on Midwest and East Coast customers, according to a news release.

He will also work with Giumarra’s global supply to provide Nature’s Partner asparagus throughout the year.

Before coming to Giumarra, Paul gained sales and marketing experience with Greg Paul Produce Sales, Inc., Stockton, Calif.; and Altar Produce, LLC, Calexico, Calif.

He also worked with Prima Bella Produce, Apio and Boskovich Farms, according to the release.