The 2011 New Zealand apple season is peaking, and newer varieties from down under are proving to be popular with customers of Giumarra Bros. Fruit Co. Inc., Los Angeles.

The newer varieties — marketed by the company’s Wenatchee, Wash., division — include Tentation, Eve, Divine and Smitten in addition to traditional apple varieties, according to a news release.Giumarra imports different apple varieties from New Zealand

New for the 2011 season is Smitten, a cross between golden delicious and Grifer. It will be available through June.

“Our customers responded very well to this variety, because it has a unique, tangy flavor,” Tom Richardson, Giumarra Wenatchee division manager, said in the release.

Tentations kicked off the season for the newer varieties. Availability of the others will continue in phases into the fall.

Importing of Eves will begin in mid-June and continue through August, according to the release, while the Divines, a golden delicious-Grive Rouge hybrid, will be imported through October.

The New Zealand grown apples imported by Giumarra are grown by Heartland Fruit of New Zealand.