Giumarra Wenatchee is introducing a 1-pound bag option for kiwifruit under its Nature’s Partner label.
“We experienced success with our 1- and 2- pound kiwifruit clamshells and wanted to expand our packaging offering to appeal to a wider consumer base,” Jason Bushong, division manager, said in a news release. “Our research shows that selling packaged kiwifruit in addition to bulk lifts the sales of the entire category.”
The new bag features bright graphics, recipes, and nutritional information. It includes quick response coded information that features multiple uses, such as kiwifruit salsa.
“We demoed a kiwifruit avocado salsa recipe for consumers and received great feedback,” Bushong said. “The options to cross merchandise with kiwifruit are incredibly versatile.”
“We feel this additional packaging option will ultimately lift kiwifruit sales,” Scott Ross, eastern region business manager for Giumarra, said in the release.
Giumarra Wenatchee markets a year-round supply of kiwifruit grown in the U.S., New Zealand, Chile and Italy.