Calling him the region’s “most senior agriculture and commodities expert,” Los Angeles-based GolinHarris named Gary Caloroso to the agency’s new executive director position.

Caloroso plans to lead the Los Angeles-based agency’s food and beverage industry accounts, according to a news release.

Caloroso was vice president of Augustine Ideas, a marketing agency focusing on commodity boards and trade associations, produce companies and supermarket chains. Before that, he worked with Sahlman Williams Public Relations and Marketing.

His client list includes the Chilean Avocado Importers Association, Washington, D.C., the Florida Tomato Growers Exchange, Maitland, Georgia’s blueberry and pecan commissions, the Almond Board of California, Modesto, Duda Farm Fresh Foods Inc., Oviedo, Fla., and the Nogales, Ariz.-based Fresh Produce Association of the Americas and Farmer’s Best International LLC.

“Gary offers our food clients deep expertise in digital/social media, public affairs, issues/crisis management, brand and multicultural marketing and community relations,” Judy Johnson, GolinHarris’ regional managing director, said in the release. “His strategic insights and skills will provide immediate value and impact to our clients, and his expertise and capabilities will enhance the agency’s food, commodities and agricultural practices and profile in new and significant ways.”