Industry veteran James Paul has joined Stockton, Calif.-based Grower Direct Marketing LLC as a asparagus salesman.

"He brings a wealth of experience, is a true professional in his approach to the business and will prove to be a valuable piece of our rapidly expanding program,” managing director Jim Hanson said in a news release.

Grower Direct Marketing hires asparagus industry veteranPaul said he is looking forward to helping develop and build a year-round asparagus marketing program.

“GDM is in a position in which my history and passion for (the) asparagus business has a great fit,” he said in the release. 

Paul remains director of sales and marketing for Greg Paul Produce Sales Inc., Stockton, which specializes in California asparagus and potatoes. GDM also handles California asparagus as well as a large amount of Mexican product.

He also has worked for Boskovich Farms, Apio Inc., Beachside Produce LLC, GloriAnn Farms, Altar Produce LLC and The Giumarra Cos., according to the release.