The Idaho Potato Commission, Eagle, Idaho, opened a Mexico City office to serve Latin America.
“The office will be based in Mexico City with satellite offices in Guatemala, Brazil and Puerto Rico,” Seth Pemsler, vice president of retail and international, said.
The commission also plans to open an office in South Korea later this fall or winter.
In South Korea, the exact location for the office is still being determined, but Pemsler said it will likely be located in Seoul because the offices tend to be located in the major cities.
The main reason for the South Korean office is the newly signed U.S.-Korea Free Trade Agreement that went into effect March 15 and will help expand the market for U.S. potatoes.
These offices have helped expand and promote Idaho potatoes around the world, with product already being sold in more than 15 countries, according to a news release.
“We recognized that this is a global opportunity, and we want to meet those global needs,” Pemsler said in the release.
The office opened in March.