Produce foodservice giant Pro*Act has created a new executive position committed to growing retail sales, naming Kelly Jacob for the position.

Jacob is the Monterey, Calif.-based company’s new vice president of retail sales. The creation of the position is part of Pro*Act’s strategy to expand into retail and other industry segments. Jacob will lead the retail expansion, according to a news release.

A 25-year retail veteran, Jacob was most recently sales director focusing on business development for Salinas, Calif.-based NewStar Fresh Foods LLC and its subsidiary Organicgirl Produce LLC.

Jacob’s produce industry experience also includes a stint at Cincinnati-based Chiquita Brands International Inc. and its Fresh Express unit. She also has worked for Fleming Foods and M&M Mars.   

The Pro*Act network includes more than 70 independently-owned distribution centers in the U.S. and Canada, according to the release.