Interfresh Inc., Orange, Calif., opened a new field office in La Quinta, Calif., in early April.

Barrett Johnson, an industry veteran, will head the new location.

Johnson has 25 years of experience with buying and selling produce. He comes to Interfresh from his position as senior buyer for Supervalu.

Johnson will focus primarily on grapes and avocados, but he will also help with Interfresh’s new “I heart berries” promotion.

“You don’t easily find someone with his experience. We’re really excited about Barrett coming to join us,” Interfresh president Chris Puentes said.

“We think that the grower relationships and retail experience I’ve developed over the years will greatly enhance what we can do for both Interfresh’s retail and foodservice customers,” Johnson said in a news release.