Nearly seven out of ten Americans polled report eating more fresh fruits and vegetables than five years ago, according to a new poll commissioned by the W.K. Kellogg Foundation.
The poll of 800 adults also shows that 23% of those surveyed said they know “a lot” about where the fresh fruits and vegetables they buy come from. Meanwhile, 40% said they knew “a little,” 25% said “not too much” and 11% said “nothing at all.”
The poll also queried consumers about the importance of fair wages for farm workers, access to fresh produce and organic certification in consumer purchasing decisions.
“The data show that people want produce that is healthy, affordable, green and fair,” Gail Christopher, vice present of program strategy for Battle Creek, Mich.-based W.K. Kellogg Foundation said in a news release.
According to the poll:
- 64% said that purchasing regionally/locally grown fruits and vegetables was “very important” to them;
- 93% of those surveyed say it is “very important” or “somewhat important” that all Americans have equal access to fresh produce;
- 75% said they support a nationwide program that would double the value of food stamp benefits at farmers markets;
- 90% said they would pay $1.50 more each month for produce to guarantee fair wages for the people picking fruits and vegetables;
- almost 90% strongly or partly agreed they would pay more for produce if that money stayed in the community.