Columbia Marketing International, Wenatchee, Wash., has named Kroger veteran Don Patella regional marketing director.
He is responsible for managing key accounts and developing promotions.
Patella has more than 20 years of retail experience within Kroger, most recently as a regional merchandiser covering four of the company’s divisions spanning 14 states. There he focused on local suppliers, products and marketing across all store departments.
He is based in Arizona.
“Understanding the dynamics of optimal selling performance is critical to both our growers and our retail customers,” Steve Lutz, vice president of marketing for Columbia Marketing International, said in a news release.
“We’re confident that he will be a terrific resource in the years to come in working closely with our customers to identify strategies and opportunities to drive sales of CMI apples, pears and cherries.”