Landec Corp., the parent company of Guadalupe, Calif.-based fresh-cut vegetable specialist Apio Inc., has promoted an executive and launched a new line of specialty value-added produce.

Molly Hemmeter has been named Menlo Park, Calif.-based Landec’s chief operating officer, according to a company news release. Hemmeter joined Landec in 2009 as vice president of business development and was later promoted to chief commercial officer.

Recently, Hemmeter has focused on expanding the marketing and new product innovation capabilities at Apio. As COO, she will now oversee the launch of a new category of fresh-cut specialty packaged vegetable salads and other value-added, specialty packaged produce products.

One new product already on retail shelves is Apio’s Sweet Kale Salad, which has sold well, according to the company.

“I look forward to continuing my work with the Landec management team, and as COO working more closely with the operating teams in our core businesses,” Hemmeter said in the release. “I plan to initially focus on our current strategy for developing and commercializing new products for healthy living applications in the food and biomaterials markets in order to advance Landec to the next stage of growth and development.”