A Florida supermarket store manager is going to Nashville as the winner of the Vidalia onion industry’s country music promotion.
Charles Hanks, of a Harvey’s store in Tallahassee, Fla., won the Vidalia Onion Committee’s Ultimate VIP Trip to Music City USA.
Hanks and his staff constructed a large “Grand Ole Opry” stage in his store’s produce department that showcased Vidalia onions as the “featured act.” Hanks said the display was so popular that the store had trouble taking a photo of it without a mob of customers blocking the view, according to a news release.
The contest provided an opportunity for retail managers to have fun and be creative with colorful country music-themed point-of-sale materials and packaging the committee provided. A panel of Vidalia onion marketers judged entries on factors such as size, display location, creativity and quality.
Wendy Brannen, the committee’s executive director, said the top three winners called for attention.
“We were truly in awe of the top three,” she said in the release. “To say they were creative doesn’t do them justice. I cannot imagine being a consumer and not stopping to buy some Vidalias with those displays there.”
The promotion attracted more than 100 entries from around the U.S.