Industry veteran Lee Frankel has formed his own consulting firm.

Frankel, former president and chief executive officer of Salt Lake City-based United Potato Growers of America, founded Salt Lake City-based Frankel International Solutions in December.

The company, which consists of Frankel and a research assistant, focuses on the fresh produce industry in areas including strategic planning, public relations, marketing and promotions, and market access.

“At this point, I’m here to stay in produce,” said Frankel, who left United Potato in November after almost four years at the organization. “I reached out to a lot of people I know in the industry, and at least five had some tasks and projects.”

Thus far, Frankel International Solutions’ has focused on helping Mexican exporters and officials looking to expand programs in the U.S. He declined to name the groups he’s assisted since forming the business.

Before joining United Potato, Frankel was president for 12 years of the Nogales, Ariz.-based Fresh Produce Association of the Americas.