Locus Traxx, specialist in real-time monitoring technology for produce shipments, is taking its business to Europe.

The company launched a European subsidary, which features a variety of products to help fresh produce companies increase the shelf-life of their products and minimize costly losses during transportation, according to a news release.

The opening of the European office in Transinne, Belgium, follows the signing of a joint venture agreement between the company and Vitrociset Belgium earier this year.

“After years of great success in the North American region, we decided to bring this level of shipment visibility to the E.U.,” Ray Hoffman, managing director of the European Locus Traxx, said in the release. “Launching E.U. operations allows us to approach a whole new market, with countries strategically positioned to have commerical exchanges with all the continents.”