CORRECTED: New personnel and promotions at Made In Nature LLC are part of the Wellington, Fla., company’s plan to build its organic brand domestically and internationally.

The company recently added Mary Beth Wilson in the role of senior brand manager. Wilson has 20 years in brand management experience, most recently with Airheads Xtremes.

Brent Jarrett joined Made In Nature as eastern sales manager, responsible for the eastern half of the U.S., eastern Canada and U.S. territories. Jarrett comes from a sister company, Delicious Foods, which distributes fresh produce under the Sunsweet Fresh & Made In Nature brands. He has been director of sales and business development there. Brent has been with the company for five years. Prior to that, spent more than 25 years in procurement and retail roles with SuperValu, Kroger and Harris Teeter.

David Blair is has joined the organization as western sales manager. He is responsible for the western areas of the U.S. and Canada. Blair has more than 20 years of sales experience, most recently as a senior sales representative with Natural Brokers, a Phoenix food brokerage business.

Made In Nature has promoted BJ Howard to manager of customer service. She has been with the company for six years in various sales and customer service positions.

Note on correction: The article originally misidentified BJ Howard. She is the company's new western sales manager.