Maglio & Co. is expanding its retail offering of gusset bags for fresh-cut watermelon after a pilot project at about 300 stores.
The two bags — one holding a quarter cut, the other a half cut watermelon — have a large window to view fruit quality before purchase.
Glendale, Wis.-based Maglio & Co. anticipates lower shrink rates with the new bags. The design relies on bag film properties to keep fruit fresh for up to 11 days from cutting and packaging, compared to three days with conventional plastic overwrap, according to a news release. A patent is pending.
Other features include a carry handle and resealable storage.
The 300-store pilot project went for three months at a retailer Maglio & Co. declined to name. The shipper plans to extend the program to multiple formats. It’s also working on a proprietary product line extension over the next several months.
“We knew that there was tremendous opportunity to introduce innovation into the watermelon category and began exploring this packaging design over a year ago,” Sam Maglio, president, said in the release. “After seeing how well the pilot test has done, we are even more excited to introduce this product line to all of our retail partners.”
The pilot test earned an endorsement by the National Watermelon Association, according to the company.