Trying to incite “mango mania” in their stores, the mango industry’s promotion arm is running a display contest just for small retail chains.
In July, the Orlando, Fla.-based National Mango Board plans to aim its “Mango Mania” display contest specifically at the smaller retailers, the ones with fewer than 50 stores, to ensure the smaller chains and individually owned stores aren’t overlooked by the board’s three retail merchandisers, Wendy McManus, the board’s director of marketing, said in a news release.
She said the board wants the contest to provide the smaller supermarkets “a dose of mango excitement and education” they may never have seen before.
“Since this is the first year of the contest, we wanted to come out with a big bang and proactively ship contest kits to these retailers,” McManus said in the release. “This strategy should help spread the word and encourage more stores to get involved in the inaugural year of the Mango Mania Display Contest.”
The contest kit, available at www.mango.org/contest, includes a contest flier with official rules and entry forms as well as point-of-sale material, a backroom training poster and a training brochure for conducting in-store mango demonstrations.
The board plans to award prizes in three store categories: stores with one to five registers, six to nine registers and greater than 10 registers. Contestants can win cash prizes for entries based on the display’s creativity, visual appeal and its effectiveness in educating shoppers about mangoes.