Pear Bureau Northwest has named Kathy Stephenson marketing communications director.
She comes to the organization from her Portland-based firm Mint Marketing LLC, where Stephenson was principal for about 11 years. Her clients there included Oregon Fruit Products LLC, Brucepac Inc. and others.
She has more than 25 years of marketing experience, including work with consumer products, trade and foodservice.
“Her experience will move us forward with our promotions at retail as well as our public relations and advertising aimed to increase consumer awareness and consumption of fresh pears,” Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in a news release.
“This is an exciting time to champion a message about healthy eating with the growing awareness that our diet impacts our well being,” Stephenson said. “The Pear Bureau programs are innovative and refreshing, and I feel privileged to join this well organized and hard working team.”