One of the new staffers hired by the EvansHardy+Young Inc. marketing firm has produce industry marketing experience and handle produce-related accounts.

The Santa Barbara, Calif.-based agency hired Max Martens as vice president of public relations and Heather Dillon as senior account executive for public relations.

As vice president, Martens, who worked more than 20 years in public relations for the food, beverage and nutrition sectors including the Almond Board of California, Modesto, and Coral Gables, Fla.-based Fresh Del Monte Produce Inc.’s fresh vegetables division, leads the agency’s public relations efforts for clients including the Idaho Potato Commission, Eagle, and the Chilean Avocado Importers Association, Washington, D.C.

Dillon, who has worked in a variety of public relations, will oversee public relations programs, event planning as well as social media community management.