Starting a new tradition, To-Jo Mushrooms Inc. is sponsoring the inaugural Kennett Square New Year’s Eve Mushroom Drop.

The giant stainless steel mushroom – 700 pounds and eight feet tall – will signal the new year, while recognizing the industry that supplies a majority of mushrooms to the U.S. To-Jo Mushrooms, Avondale, Pa., paid for the construction of the giant fungus. The mushroom drop is part of the Kennett Square Merchants Association’s Midnight in the Square 2014.

Organizers are also collecting food for the Kennett Food Cupboard, asking event attendees to bring in non-perishable items.

“To-Jo is proud to support this inaugural event that can bring attention to the region and help support the Kennett Food Cupboard during this challenging time for many families,” To-Jo president Anthony D’Amico said in a news release. “Hundreds of pounds of food will be gathered and thousands of people will fill the streets of Kennett Square, bringing added excitement to the city during the holidays.”

The food bank serves 675 families in the area, including more than 1,000 children, according to the release.

To-Jo is a 4th-generation grower-shipper, producing more than 40 million pounds of white, brown and specialty mushrooms a year, according to the release.