McDaniel Fruit Co. has chosen HarvestMark from YottaMark Inc., Redwood City, Calif., for Produce Traceability Initiative compliance.

Fallbrook, Calif.-based McDaniel Fruit is a vertically integrated avocado distribution company.

“McDaniel chose HarvestMark because they offered the most reliable, cost-effective solution for achieving compliance with the PTI guidelines,” said president Rankin McDaniel, in a news release. “With HarvestMark PTI in place, every case of McDaniel Linda-Vista avocados is compliant with industry standards and traceable throughout the supply chain.”

HarvestMark supports industry standard case and pallet level traceability, according to the release.

HarvestMark PTI includes all the hardware and software needed to produce PTI-compliant case, RPC, and pallet labels. More than 4 billion packages of fresh food have been shipped with HarvestMark traceability, according to the release.

“We’re delighted that McDaniel Fruit Co. has selected HarvestMark for its PTI compliance needs and are pleased to help them implement the HarvestMark PTI solution across their avocado operations,” said J. Scott Carr, chief executive officer of YottaMark. “We are proud to be their partner in traceability.”