After conducting a five-state survey, midwestern retailer Meijer has launched a campaign to help diabetics navigate healthy lifestyle planning. According to survey results, diabetics feel overwhelmed by managing the disease. In addition, 90% of the participants could not identify the complications that follow neglect of the disease, including heart disease, stroke, high blood pressure, blindness and kidney disease.

In honor of American Diabetes Month, (November) the company launched — a new website that offers resources to customers with diabetes. The site includes a risk assessment test and information on nutrition, exercise, and medication management. The retailer also has a diabetes care section in front of its pharmacies that offer:

  • Pharmacists specially trained in diabetes care,
  • Free Metformin, the drug most commonly used in treating type 2 Diabetes, for prescribed customers
  • Assistance with Medicare changes
  • Glucose and health Screenings

“While the challenges of managing diabetes or being at risk for the disease can sometimes seem overwhelming, there are many places consumers can turn to get answers to their questions, like your local pharmacist,” said Nat Love, vice president, in a news release. “Nearly 40% of those surveyed told us that, in addition to regular doctor visits, they are more willing to talk with pharmacists and find that walk-in clinical services are convenient for getting extra support in developing their personal care plan for diabetes.”