(UPDATED COVERAGE, June 29) The Mexican produce industry invites U.S. buyers and distributors to tour some of the country’s certified farms and food processing operations to build partnerships and trust.

Sponsored by Mexico Supreme Quality, the free tours are being scheduled now through August, with the possibility of September tours being added, if requested, according to Fernando Fernandez, director of global promotion. Additional sponsors include the Safe Quality Food Institute, Global Gap and Harvest Mark.

“The promotional tour is an activity we have been developing since last year,” Fernandez said. “We are open to either have group or individual visits.”

Mexico Supreme Quality is an industry organization that partners with the Mexican government’s Ministries of Agriculture and Economy. Its board includes food producers and manufacturers “whose mission is to ensure Mexican agricultural producers meet the most stringent protocols for quality, safety and sanitation,” according to a news release.

In addition to working to improve transparency and trust between Mexican suppliers and U.S. customers, Mexico Supreme Quality encourages better communication through the supply chain with a goal of better food safety practices. The organization’s release also said it has worked to reduce fragmentation among regulatory bodies in the food industry, which it says was increasing food production costs.UPDATED: Mexican growers offer tours to buyers

The tours are partly in response to the U.S. Food Modernization Act and to show that Mexico Supreme Quality is committed to meeting global food safety requirements. Additional information is available on the Mexico Supreme Quality website.

“The final goal of the tour is to show the U.S. importers our good agricultural practices containing food safety and quality requirements,” Fernandez said.

To book a tour, contact Fernandez via e-mail at ffernandez@mexicocalidadsuprema.com or call +52 (55) 5447-7000 Ext. 2103.