Concern about children’s eating habits has brought together a national beauty queen, grocers and the Produce for Kids organization to promote the “Get Healthy, Give Hope” campaign across the U.S.
The campaign, sponsored by Produce for Kids, officially kicks off June 2, but Miss America Teresa Scanlan joined children from Alpharetta, Ga., at a Publix Cooking School for a pre-campaign event May 24. She helped children prepare garden vegetable pasta, one of the Produce for Kids “Ideal Meals,” which are designed to be simple to prepare and loaded with nutrition from fresh produce.
As Miss America, Scanlan’s project platform is “Eating disorders: A generation at risk.” The underlying theme of eating healthy fits in with the Produce for Kids “Get Healthy, Give Hope” campaign that encourages adults to shop for, cook and eat healthy meals with children.
Produce for Kids has free “Ideal Meal” recipe cards that retailers can use in their produce aisles. This year, 16 grocery store chains are involved in the Produce for Kids campaign, which in addition to raising awareness about fresh produce also raises money for Children’s Miracle Network hospitals.
From May through July, participating produce suppliers will make donations to local children’s hospitals based on sales of their fresh produce at the participating grocery stores. Participating stores include: Acme Markets; Kroger’s Southwest and King Soopers divisions; Price Chopper; Ahold’s Giant and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Meijer Stores; Publix Super Markets; and Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions.
Produce for Kids was founded in 2002 by Shuman Produce Inc., Reidsville, Ga., and has raised more than $3 million for Children’s Miracle Network hospitals and PBS Kids programs. For additional information, visit www.produceforkids.org.